Rhetorical Analysis The Nike name inspires energy, enthusiasm and more than everything, the ability to cover the distance to your dreams.
However, not all of them reach their targets and are as effective as expected. It is because to persuade your audience is not so easy and only if your ad has the right level of appeal, it will reach its target. To create appeal, ads use rhetoric and the rhetoric and its appeal can be strong or weak.
A good advertisement has a strong rhetorical appeal. It has ethos, pathos and logos. Apart from being appealing to the eyes, ads must also appeal to the other senses. Effective ads connect with the hearts of the audience. They do not just Nike rhectorical logos or the logical appeal but also ethos and pathos.
Nike is known to make one of the most interesting ads whose theme is mostly energy, courage and dreams. These ads are designed to appeal to people interested in sports.
However, they appeal to a broader target audience and the reason is their use of creativity and imagination. Nike advertisements even if they primarily target sports lovers celebrate aspirations and victory. This is why they are loved by a larger audience. This is the analysis of a Nike ad released two months ago.
Nike is a brand of sports shoes and apparel. The brand is well known around the world by its logo and brand name. The swoosh logo easily posts it apart from the competition. Being among the best known brands in sports fashion, Nike competes with Adidas, Under Armour and Puma.
While it has built a great brand image, the brand still invests a lot in marketing and advertising.
It brings special creativity to its ads so as to make them shine. Outstanding ads rely on creativity and are made to strike the right chord with the audience. This ad like most other advertisements by Nike is also based on the theme of energy and dreams.
Most of the Nike ads are about pushing the line, about dreaming and achieving. Sports are all about energy and courage and this fact is known to millions of sports fans all around the world. Whenever, it is an advertisement by Nike, the themes are bound to be related to energy, courage and enthusiasm.
The ad starts with a kid watching others play basketball. He is standing by a basketball court where some other kids — teenagers above his age — are playing.
The dream sequence continues and passes through stages. From there it reaches a training court. Teenagers are practicing in the court. They are learning from a coach.Nike Rhectorical 9/10/14 Nike Americans everyday procrastinate on goals and achievements, wishing of getting out and obtaining their personal ambitions.
Although everyone wishes to be the best, success relieves on the drive the athlete has inside. Oct 03, · Nike established personal credibility by imprinting the Nike symbol in the side of the cheetahs’ torso.
Nike conveyed a certain sense of authority by portraying the thought that they have a partnership with “the master” of speed. Ethos Nike Advertisement Pathos. Rhetorical Analysis By Patrick Pham Exigence Purpose Intended Nike Symbol Catch Phrase Whats your image?
Want to look like her? Nike uses emotional context to appeal to a sports player mind. “Just do it”, Nike’s slogan, is encouraging athletics across the world to go on the field or gym and give it their all.
Nike is the ethos in this advertisement because they have the swoosh sign and they are using a women to promote this. Pathos The advertisement is trying to make women feel good, knowing that it can reduce a lot of sicknesses. The visual rhetorical tactics used by Nike include semiotics, gender, narrative representation and spatial experience.
The fusion of these rhetorical tactics create an effective Nike brand.
It is important to understand that there is a visual argument behind all brands.