You know you are here to do something — to create something or help others in some way.
Marketing Ideas When you need a tissue, do you ask for a tissue, or for a Kleenex?
What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid?
For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness sorry, Pepsi. Here are our best pieces of brand-building advice. Dropbox is a great example of how smart referral programs can growth hack a business.
Dropbox gives existing users MB of extra storage space for every friend they refer up to 16 GB. Back when Dropbox was still new, this referral program helped generate tons of word-of-mouthdelivering a huge number of sign-ups and saving Dropbox countless advertising dollars.
Impressive Guest Content Another great way to get your brand known on the web is to deliver ultra valuable, gorgeous looking content to share on other blogs. Guest posting despite what some might tell you is still a powerful way to get your name known in your industry.
Check out our free guide! Infographics Infographics are a bright and colorful way to display interesting marketing data and statistics. These content powerhouses often get shared far and wide, making them a great tool for brand building and thought leadership.
Take a look at the infographic WordStream produced earlier this year — it got thousands of social shares and brought in valuable links as well! Freemium With Credit Many awesome online products allow users to choose from a free version, which includes a watermark or credit line, or the option to upgrade to the paid version, which allows users to remove the mark or replace it with their own logo.
Some of those new users who see your product will go with the paid version! Providing a freemium product means getting yourself in front of more eyeballs, building your brand and bringing in paying customers.
Local Partnerships Another great brand building strategy is to get involved with local partnerships this is tremendously important for local-oriented businessesbut can be applied for other businesses as well.
Partner with other local businesses to hold join intro seminars or festivals. Sponsor local sports teams and donate to charity events. Getting your brand plastered around festivals and events will do big things for your brand. Car Wraps A classic tried-and-true strategy for building your brand is getting a car wrap!
Wrap your company car or even your own personal vehicle! Freebies Everyone loves free stuff! Put your brand name on koozies, pens, Frisbees, etc, then give away your items at local festivals.
Koozies from Philly Phaithful 8. Social Media Contests Run a social media contest in which contestants submit a photo or video, with other users voting for their favorites. Contestants will share the link with friends and family to get more votes, building your brand awareness as a result.
A contest hosted with the help of Woobox 9. For example, photo-heavy sites might focus on Instagram and Pinterest. B2B companies often do best on Twitter, whereas small businesses in creative industries like craft marketing can do well on Instagram.
Know where your audiences hang and focus on those networks. Not sure about your core network? Start digging into analytics to see where your referral traffic is coming from.
LinkedIn Publishing We already talked a bit about the value of guest posting, but there are also other methods to get published and spread your name across the web.
Recently, LinkedIn began letting all users publish posts right to LinkedIn via the publishing tool.Editor's Note: Vitamin Angels is a separate organization from Whole Foods Market. Jan 20, · 1. They aren't influenced at all by advertising.
Only 1% of millennials surveyed said that a compelling advertisement would make them trust a brand more. Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.
The Dietary Guidelines for Americans encourage all Americans to eat a healthy diet and be physically active. The new Dietary Guidelines "MyPlate" is an easy tool to help you think about food choices at each meal, control portion sizes, and ensure balanced nutrition.
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.
Here’s what it takes to be the CEO of Me Inc. It’s a new brand world. This is the famous Bud Light beer. We know of no brand produced by any other brewer which is brewed and aged to be more refreshing. Our Beechwood aging process produces a light-bodied lager with a fresh taste, a crisp, clean, finish, and a smooth drinkability.